Google filed two patents this week dealing with ad targeting based on user search history behavior and personalization in what seems an attempt to enter the post-search behavioral advertising market that Yahoo is already offering to its advertisers and will be available in MSN’s AdCenter. The patents also follow a line of filings, including the Google filing of a creative and landing page optimization patent filing in September.

The first Google patent filing discussed is “Determining ad targeting information and/or ad creative information using past search queries” which was authored mainly by Sumit Agarwal. The patent abstract describes this patent as follows : Ad information, such as ad targeting keywords and/or ad creative content for example, may be determined using aggregated selected document-to-query information associations. For example, popular terms and/or phrases also associated with a selected document may be used as ad targeting keywords and/or ad creative content for an ad having the document as a landing page. Query information may be tracked on a per document level, a per domain level, etc. The determined ad information may be used to automatically populate an ad record, or may be provided to an advertiser as suggested or recommended ad information.

For more information on Google patents and how they will influence the adwords adsense targeted ads visithttp://www.searchenginejournal.com/index.php?p=2311.

Google is taking steps with its AdWords and AdSense programs to assist advertisers in launching site targeted campaigns, help publishers sell those advertising spaces, and even optimize the advertising creatives and landing pages for the advertiser. This direction will be intended to smooth out the online ad buying and selling process while attempting to get the best return on investment for both the business advertising on Google AdWords, and the publisher selling ad space via Google AdSense.

Read more on how Google intends to help advertisers and publishers to optimize Adwords Adsense campaigns athttp://www.searchenginejournal.com/index.php?p=2274.

“Spam is like the aliens among us. They look like us, dress like us – but they also eat the houseplants.” — John Holbo

This post may end up on spam blogs. Let me explain why.

In my recent interview with Joe Harris, a keyword blogger, several “high paying” keywords got mentioned (like mortgage, gambling, poker, or mesothelioma). There was an unexpected side-effect to this post, as it was also featured in Google News; many spam bloggers, I suspect, subscribe to Google Alerts for their spam keywords. They then fill their (mostly Blogspot-hosted) plogs with posts sent to them via Google. The final irony is that they’re often using Google AdSense to make this a commercial venture. In other words: someone’s abusing Google to get traffic, on a blog hosted by Google, filled with content automated by Google, and they’re making money from it via Google.

Find out at http://blog.outer-court.com/archive/2005-09-28-n50.html how the top paying adsense keyword becomes sound reason for setting up a blog.

Google is testing a link and landing page combination that lets advertisers click to buy ads on individual AdSense publishers’ sites.

The “Advertise on this site” link, which appears above the AdWords ads on “select” publisher sites, takes potential advertisers to a Google-hosted landing page customized for the publisher. The page gives a description of that particular site and explains how to buy an AdWords site-targeted ad that appears on its pages. Links from the page lead to Google’s AdWords sign-up pages and its FAQ. Site-targeted ads are offered on a CPM basis only.

Read more about the “Advertise on this site” Adwords Adsense option at http://www.clickz.com/news/article.php/3552671.

Microsoft and Comcast are reportedly interested in starting a joint venture with AOL.

Word on the street is that Google and Microsoft both want a piece of America Online. This suggests that the online services pioneer, which has had a rough few years since it was swallowed up by Time Warner at the start of the decade, could become a pawn in the emerging battle between Google and Microsoft.

According to unconfirmed reports, Google and Comcast have teamed up to make an offer to start a joint venture with AOL that would see the three companies jointly control AOL’s Web services.

Read more about the Google vs Microsoft battle for AOL and possible consequences on Adsense athttp://www.cbronline.com/article_feature.asp?guid=423C4083-C950-4ACA-B837-1B3923AE3C64.

Potential obstacles for the world’s hottest tech company.

When I think of Google, I think of the arch-villain Mr. Big from the James Bond film Live and Let Die. His diabolical plan: Flood the streets with free heroin to drive out competing suppliers and dealers. Once users got hooked on his free smack, Mr. Big could leverage control over the entire market.

This is, in essence, Google’s business model. Of course, instead of heroin it traffics in free software and Web sites. It’s unlikely Google will start charging for them anytime soon—rather, it will continue to deploy services as a vehicle for targeting ads. But, like Mr. Big, Google depends on the broad acceptance of its products. Without massive numbers of users, the company wouldn’t have the customer base to attract billions of dollars in advertising revenue.

Find out if Google peaked or not and what’s the role of Adsense in all of this at http://slate.msn.com/id/2127758/.