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Yahoo Adsense - Rotating YPN and AdSense was a Bad Idea
Friday, October 21 2005 at 13:16
Most people who have been able to compare YPN and AdSense on the same site have reached a similar conclusion; earnings per click (EPC) are much higher on YPN however click through rate (CTR) is lower resulting in similar revenues. I’ve experienced this as well so I set out to see how I might be able to raise my YPN CTR.
My YPN ads were not targeted as well towards the content on the site. I was getting lots of ads for Comcast, LendingTree, and Vonage. So I added these three sites to my Ad Blocking list and waited the two days recommended by the FAQs… however the ads still remained.
Find more about rotating yahoo adsense ads at http://www.timflight.com/2005/10/13/rotating-ypn-and-adsense-is-a-bad-idea/.
