Very quietly, Google, the world's most popular Internet search engine purchased the domain name Google.cz and is making plans to expand into the Czech Republic.

Google began testing video ads with partner Viacom today.

A few weeks ago, we mentioned that Google was going to provide video on some of its AdSense web ads. Now, it seems it wants to take that philosophy to your TV. According to Donna Bogatin of ZDNet, CEO Eric Schmidt wants to target the $74 billion TV ad market because he feels people's time is being wasted seeing ads that aren't targeted to their interests.

Google recently posted a little blurb about The ABCs of A/B Testing. I hate to be a wet blanket, but for most of us lower volume publishers, that's a pointless exercise with little to gain.

Joel Comm, a Google AdSense expert who has published a book on the topic, has created a game designed to teach people how to make money online using the contextual ad program. As a co-founder of ClassicGames.com, now Yahoo Games, Comm used his affinity for computer games and looked towards numerous “tycoon” games currently on the market to inspire The AdSense Game.

Google updated their AdSense for Search offering, which allows searchers to search from a publisher's website and display revenue-generating ads alongside search result.

Click. That's the sound of found money.

Users viewing AdSense ads in Internet Explorer 6 or 7 over the last few days were prompted to install third-party software, according to forum posts on WebmasterWorld. The applications included QuickTime, Acrobat, Flash and Windows Media Player.

A new research and development center in Shanghai will be Google's third in the country, and should open up in 2007.

LOS ANGELES (Hollywood Reporter) - Google has enlisted Viacom's MTV Networks in an ambitious expansion of the Internet giant's advertising network and video portal, the companies said Sunday.