Determine what your Web site's going to be about before you start building it to ensure you create compelling, AdSense-friendly content. Author Eric Giguere offers up tips on finding the topic for your site that's most likely to do well and make money in Google's popular AdSense program.

Eric: Today, we're going to decide what your sites are going to be about.

Anita: Aren't we doing this backwards? Shouldn't we learn how to build a Web site first and then decide what our topic should be?

Eric: You could do it that way, but having a firm idea of what the site's going to be about makes the concepts easier to grasp. Besides, I'm sure you'd rather know sooner than later how much money you can make from a given topic.

Read an excerpt from Eric Giguere's book about adsense money at http://www.informit.com/articles/article.asp?p=412925&rl=1.