Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't "borrow" content and to avoid provoking search engines in legal gray areas.

A special report from the Search Engine Strategies conference, August 8-11, 2005, San Jose, CA.

A panel of experts debated a number of hot legal issues during the Copyrights & Trademarks panel at SES. How can web site owners get links to material infringing their copyrighted materials out of search engine results? What recourse do web site owners have if their sites were removed unfairly from search engine results due to an unfair or unfounded accusation of copyright infringement?

Read more about adsense fraud and copyright infringement at http://searchenginewatch.com/searchday/article.php/3557706.