Very quietly, Google, the world's most popular Internet search engine purchased the domain name Google.cz and is making plans to expand into the Czech Republic.

The move spells good news for Czech content providers, but it could be the death knell for local search engines.

Google currently allows for Czech-language searches through its flagship site Google.com, but such searches come without banner ads and don't bring the company any revenue. The purchase of Google.cz paves the way for Czech advertisers to make use of the company's AdSense program to target potential customers based on their word searches.

Read more about Google entering the Czech online advertising market at Praguepost.com.