How to Avoid Unwanted Ads
With the Competitive Ad Filter, you can block ads that link to specific URLs. The filter prevents all ads from the specified URL from appearing on your pages. You can filter up to 200 URLs.
When to Use the Filtering Tool?
The tool is intended to be used to block unwanted ads. First of all, what ads can be considered unwanted?
|Ad Type||How to Avoid|
|Competitor’s Ads||If you sell a product or a service through your site, this tool is extremely useful, as you won’t want any of your competitors’ ads on your pages.||To block their URLs, you can find them by searching on a search engine for keywords and keyphrases that are relevant for your business and then look at the AdWords that appear.|
|Untargeted ads||Sometimes Google shows inappropriate ads. Most of the times (but not in absolutely all cases) this has a lot to do with page theming and your page keyword optimization.||Besides filtering them out, you should work more at page optimization and make sure your page is clearly themed.|
|Ads from a site you don’t want to be linked with||Many publishers do not want to be in any connection to all kind of offensive sites that have as sole purpose to sell by any means. Or there are the so-called “generic” ads, that display text as “Buy XY here.” or “New and usedXY here.”, no matter the keyword. Think of replacing XY with keywords that have nothing to do with selling or buying and you’ll get ridiculous results.||Simply block their URLs.|
How Is the Filter Frequently Used? (and non-profitably!)
Having this tool at hand, you may just enjoy a little too much using it. So, you may think it would be a good idea blocking ads that you’d consider paying too low or being slightly off-themed.
- Practice proves that filtering too much may decrease yourCTR and EPC. Logically, you’ll block the highest bidders, as it’s them whose ads get published, for that’s the way the system works.
- Keep in mind that by entering a top level domain into your filter list, all ads that link to subdirectories below that domain will be blocked. Unfortunately, this filtering system has its shortcomings: it’s not just ads-related, it blocks all the ads — not just the unwanted ones — from a URL.
So, it is advisable not to overdo it. Considering these, you may find it more profitable to use the filter for what it was intended: to block competitors’ ads or ads and URLs that are really no benefit for you, or on the contrary, will bring about but prejudice.
The safest is to use the filter complementary to Google™ Preview Tool, thus you can see exactly the results of your intended changes.
Public Service Ads
There are also unwanted AdSense™ ads that you cannot block by using the filtering tool. PSAs generate no revenue and may spoil the appearance of a page, as only one ad will show in the place of several others. Such ads might appear on your site from various causes, such as:
- the page has not been yet crawled by Googlebot
- the theme of the page is not very clear
- the theme of the site is not unitary
Well, how to avoid them? If all of the above are not your case, you have more options to replace such ads and to use the space of your page the way you think is best suited.